Choice37 on Taeyang (excerpts from Rhythmer interview)


YG Entertainment producer  and recent Rhythmer award winner Choice 37 (who previously worked with Taeyang on “Solar into” and “After You Fall Asleep” ) was interviewed by Rhythmer Magazine (here) and he mentions Taeyang a few times during the interview.  Some excerpts:


Lee : How is your relationship with other YG artists?
Choice37: YG’s mood is quite good, like a playground. There are various pop artworks hung in the hallway, and [they have] a Segway there too. So it’s fun to work there. I enjoy the process of catching new ideas and concepts. Young-Bae and TOP are very passionate in music. When I’m in my workroom, they often visit me to listen to some music.

Lee : Who bothers you the most (by requesting music)?
Choice37:  (laughing) Young-Bae is the most. I can really feel how much he loves music. He’s always energetic. Especially, he has a unique sense of music. Sometimes we listen to Miguel or Frank Ocean together.

Lee : What about 2NE1?
Choice37: They are also good. But Teddy is in charge of 2NE1. Boss left the whole project to his discretion. And perhaps because they’re girls, I don’t see them often in studio. But Young-Bae comes to my workroom – for example to use  my computer and GD also comes often, so we talk a lot.

Lee: Aside from idol music fans, YG music has attracted pop music fans and fans of R&B/Soul.  Which point in YG music has made this possible?
Choice37: It is predominantly because of quality. People demand more quality in music as time goes by. Perhaps because of that, from the boss to us, we think that music quality is very important.
Honest music appeals more than affected ones. In particular , GD and Taeyang do the music they sincerely want to express so it delivers what they want to show well. They don’t rely on how much they can sell. Even babies can recognize if it’s real or not. Everyone can sense whether the music is sincere or not.

Many thanks to Redsun of YBMania for the translations! Please credit if taking elsewhere.

4 thoughts on “Choice37 on Taeyang (excerpts from Rhythmer interview)”

  1. I knew it! When I saw that Choice has an interview with Rhythmer, I just knew that’d he would give us some goods on our man. Haha

    Lol at YB being the one that bothers him the most with the music requests. Haha. But it’s good to see that they’re close.

    “Honest music appeals more than affected ones. In particular , GD and Taeyang do the music they sincerely want to express so it delivers what they want to show well. They don’t rely on how much they can sell. Even babies can recognize if it’s real or not. Everyone can sense whether the music is sincere or not.”
    -This just pretty much summed up everything I love about YB and his music. Everything is just sincere.

    1. You gotta love YB’s sincerity to making music. May he never lose that fresh passion and enthusiasm he has. That’s what makes him special.

      With all the recent changes, I was a little worried about the music genre YB would focus on.However I think choice has given us some idea about the type of music he’s still passionate about. Nice to see not much has changed there.

      I like choice, I think he is an amazing producer and makes the sickest beats. I hope YB is working on some songs on his album with him. Knowing how much they hang out, listening to music together, it seems likely that they are 🙂

  2. Music will ring true if it comes from the heart – YB’s never lost his passion and love for music. It’s what makes him special, and it’s always good to hear good words dropped about him now and again, hehe.

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