What a pleasure this promotion is when it can give us performances like this after a month since they’ve started. Bad Boy is my favorite track off Alive – I’ve loved every performance so far and this one continues in that streak.
YG On Air is such a gift to the fans (international fans in particular since we rarely see live performances.) While the live band is certainly one of the major advantages, even having a “performance version” like this using the backtrack — with good sound, camera work, sets, lighting and editing – is so far superior to what we normally get on broadcast performances. I don’t know how the investment will pay off for YG in terms of marketing, but I hope it does because this is the kind of quality I hope all future promotions can maintain.