For those who don’t know, Big Bang and YG have signed a partnership with famed US rapper Ludacris and part of that contract is endorsing Ludacris’ “Soul’ line of headphones. There’s been several promotional pictures released for this endorsement already and on Sept. 29th, Taeyang and Seungri attended the official launching event for the ‘Soul’ by Ludacris line. Taeyang performed Superstar and Where U At for the event.
more pictures and fancams below cut
From the event:
Superstar
Where U AT
From promotional pictures:
cr: as labeled, sol-mate, juckdo @youtube,
I’m not sure how I feel about this blond tip/highlight thing, kind of liked the classic hair better. However, he’s looking good in the promotional shots and him and Seungri’s awkward and bullying bromance is always cute to watch.
Always Tae Yang 
After a few days of living with this new hair, I think I agree with you bluemaid. No highlights wins.
YO I ALSO WANT TO ADD that even if I don’t like the highlights, I’m happy that he tried something different. GO TAEYANG.
I kind of feel the same. lol. But w/e, you’re right. Can’t hate for trying something new.
I loved it when I first saw it. But now it looks like he’s transitioning it out, slowing trimming the color off. So now it looks weird because the front has a lot of color while the top doesn’t.
It’s okay YB….you can go back to the Forever Hawk….we understand!!!
So much swag … I want his shirt.
thank you, i thought i was the only one who is not feeling this hair color
same here. but i still love his pics . so cute!
Where was this?
Yeah, not really loving the hair change, but still love him!
@1:30 on the third video down it sounds like the guy says “I’m pissed off” lol