The CJ Group recently came out with a series of corporate ads promoting their companies – which include CGV Multiplex, tvN and Mnet TV stations, VIPS foods and CJ One Credit Card among others- in cooperation with the YG Family. (See one of the first CFs here and a behind the scenes look of the filming here.)
As part of the series, CJ also came out with a 30 second version of the CF with YB as a solo.
Taeyang’s ad was singled out in some recent press releases.
“The concept was to have each singer sing in a restaurant or shopping mall, etc. The circumstance could have made it difficult for the singers to focus, but Big Bang’s Taeyang showed off a fantastic improvised dance and changed the concept of the CF.” – Sports Hankooki
“In particular, it’s said that Big Bang’s Taeyang showed off an improvised dance as soon as he heard the CF music thus changing the script which was originally to have focused on vocals.” – TV Daily
It seems Taeyang was expected to mostly act out vocals like the other YG artists but unexpectedly started dancing during the shoot to the apparent delight of the crew. The solo version CF has been so well received, it is supposedly being played more often on TV and is even being played in CGV movie theaters. Nice to know audiences appreciate Taeyang’s getting his groove on.
Thanks to YB Mania for the upload.